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Sector Thesis·4 min read·Week 22

When Retail Tech Founders Hire: What Breaks First

Retail tech founders in India face a sharp identity crisis at first hire. They've optimized for speed and control. Suddenly they manage someone else's output. The transition breaks most.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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When Retail Tech Founders Hire: What Breaks First · Aletheia Insights