Why Retail Tech Free-to-Paid Fails in India
Retail tech companies in India are hitting a hard ceiling with freemium models. The conversion data reveals a structural problem: merchants see free tools as sufficient. Premium pricing only works when switching costs are built in.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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