Why Retail Tech Founders Negotiate Like They're Broke
Retail tech founders in India negotiate from weakness, accepting bad terms early. Confident founders leverage India Stack adoption and merchant digitalization trends to demand better equity, board control, and runway. Fear kills deal quality.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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