Retail Tech Partnerships in India: Who to Pick, How to Structure
Retail tech in India succeeds through deliberate partnership choice, not ecosystem breadth. The right partner—FMCG distributor, payment network, or kirana tech platform—determines unit economics within 18 months. Wrong partners drain cash and credibility.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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