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Sector Thesis·4 min read·Week 4

Retail Tech PLG in India: Free Tier Design That Converts

Product-led growth works in Indian retail tech, but only with India-specific free tier design. Conversion happens at transaction volume, not feature unlock. Winners define PQL around cash flow, not user count.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#retail-tech#product-led-growth#india-saas#plg-strategy

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Retail Tech PLG in India: Free Tier Design That Converts · Aletheia Insights