Why Retail Tech Founders Get Stuck in Services
Most retail tech founders in India start with SaaS ambitions but drift into services. This happens because India's retail market is fragmented, payment adoption uneven, and quick revenue tempting. The trap is real. But services aren't always wrong.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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