Retail Tech at Seed: What Actually Works in India
Retail tech in India fails not from bad ideas but bad execution at seed. Three core mistakes: solving for scale before unit economics, hiring generalists when specialists are critical, and burning cash on features nobody asked for.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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