White-Label vs Brand: Retail Tech India's Real Economics
White-label retail tech captures 60-70% of SMB demand in India today. But unit economics flip at ₹100Cr+ ARR. Founders choosing between paths need to map their customer's distribution maturity, not their own ambition.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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