Why RBF Sales Cycles in India Take 18 Months
Revenue-Based Financing in India faces a unique 18-24 month sales cycle driven by GST compliance needs, bank relationship inertia, and founder skepticism about non-dilutive capital. Deal sizes average ₹50-150 lakhs with champion identification happening inside finance, not operations.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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