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Sector Thesis·4 min read·Week 24

Why RBF Sales Cycles in India Take 18 Months

Revenue-Based Financing in India faces a unique 18-24 month sales cycle driven by GST compliance needs, bank relationship inertia, and founder skepticism about non-dilutive capital. Deal sizes average ₹50-150 lakhs with champion identification happening inside finance, not operations.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Why RBF Sales Cycles in India Take 18 Months · Aletheia Insights