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Sector Thesis·3 min read·Week 22

Revenue-Based Financing in India: Direct Product vs Embedded Play

Revenue-based financing (RBF) is emerging in India, but the unit economics differ sharply between standalone platforms and embedded models. Direct products fight distribution; embedded plays fight differentiation. Timing matters more than product.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#revenue-based-financing#fintech-distribution#india-stack#embedded-finance

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Revenue-Based Financing in India: Direct Product vs Embedded Play · Aletheia Insights