Revenue-Based Financing in India: Direct Product vs Embedded Play
Revenue-based financing (RBF) is emerging in India, but the unit economics differ sharply between standalone platforms and embedded models. Direct products fight distribution; embedded plays fight differentiation. Timing matters more than product.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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