Why RBF startups in India choose enterprises first (and regret it)
Revenue-based financing in India is harder to scale with enterprises despite larger cheques. SMBs have better unit economics, faster payback, and align with India Stack infrastructure. The sector's winners will be those who spotted this early.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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