RBF in India: Why Freemium Fails, Premium Scales
Revenue-based financing platforms in India chase freemium models borrowed from SaaS playbooks. Data shows conversion rates below 2%. Premium-first architectures capturing 8-12% conversion prove the market demands immediacy over optionality.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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