Senior Care Tech: Why Subscriptions Fail, Transactions Win
India's senior care market splits into two payment worlds. Urban, affluent seniors adopt subscriptions. Lower-income cohorts reject recurring fees entirely. The real money lies in transaction-based models targeting the 300M+ seniors earning under ₹5L annually.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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