Senior Living Tech: India's B2B Sales Reality Check
Senior living operators in India buy differently than you think. Decision cycles stretch 9-14 months. Deal sizes cluster at ₹15-40 lakh annually. Sales success depends on finding the right operator-champion, not the IT head.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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