Senior Living Tech: D2C Fails Without Channel in India
Direct-to-consumer senior living tech assumes digital adoption that doesn't exist in India's 140M+ elderly population. Channel distribution through clinics, pharmacies, and district hospitals is faster and cheaper. The math flips entirely when you account for rural penetration and trust dynamics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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