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Sector Thesis·3 min read·Week 20

Senior Living Tech: D2C Fails Without Channel in India

Direct-to-consumer senior living tech assumes digital adoption that doesn't exist in India's 140M+ elderly population. Channel distribution through clinics, pharmacies, and district hospitals is faster and cheaper. The math flips entirely when you account for rural penetration and trust dynamics.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#senior-care#distribution-strategy#healthtech-india#channel-vs-d2c

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Senior Living Tech: D2C Fails Without Channel in India · Aletheia Insights