Senior Living Tech: Direct Brands vs Embedded Plays in India
India's 150M+ seniors need tech solutions, but standalone senior living apps face adoption friction. Embedding care services into healthcare platforms and fintech shows faster traction. Distribution beats brand when targeting fragmented, low-digital-literacy markets.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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