Senior Living Tech Pricing: India's Willingness-to-Pay Reality
Senior living tech in India faces a pricing paradox: aging population growth, but fragmented willingness-to-pay across metros, tier-2 cities, and rural areas. Freemium models dominate, but data shows paid tiers work only at ₹300-500/month for core services, with Aadhaar integration unlocking compliance-driven B2B revenue instead.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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