Senior Living Tech: Why Subscriptions Fail, Transactions Win
India's senior living market won't sustain subscription models. Transaction-based revenue tied to acute needs—health crises, family decisions, asset sales—captures real willingness-to-pay. Subscriptions work only for affluent metros with predictable income.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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