Short Video in India: The ₹0 to ₹10Cr ARR Bottleneck
Short video platforms in India face a discrete jump between ₹1Cr and ₹10Cr ARR. The jump requires shifting from creator monetization to advertiser-first unit economics. Most teams don't survive the team and channel restructuring this demands.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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