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Sector Thesis·4 min read·Week 24

Short Video in India: The ₹0 to ₹10Cr ARR Bottleneck

Short video platforms in India face a discrete jump between ₹1Cr and ₹10Cr ARR. The jump requires shifting from creator monetization to advertiser-first unit economics. Most teams don't survive the team and channel restructuring this demands.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Short Video in India: The ₹0 to ₹10Cr ARR Bottleneck · Aletheia Insights