Short Video B2B: Why India's Sales Cycle Stays 6-9 Months
Short video platforms targeting SMBs in India face structural sales friction. Long decision cycles, diffused champion identification, and low average deal sizes ($2K–$8K) require unit economics that most don't have. The winners will look like enterprise SaaS, not consumer apps.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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