Short Video Cohort Retention: What Good Looks Like in India
Short video in India has matured past growth theater. Retention benchmarks now separate viable businesses from cash-burning vanity plays. Seed-stage startups need 35-40% D30 retention; Series A founders must hit 45%+ or risk capital efficiency death.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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