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Sector Thesis·4 min read·Week 23

Short Video Founders: Decision Fatigue Is Your Real Burn

India's short video market generates 31B monthly views. Most founders waste 40% of cognitive energy on reversible decisions. Structuring choice architecture cuts founder burnout and accelerates product iteration.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#short-video#founder-operations#decision-architecture#india-stack

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Short Video Founders: Decision Fatigue Is Your Real Burn · Aletheia Insights