Short Video in India: Enterprise Capture Beats SMB Speed
Enterprise customers in short video demand higher margins and longer contracts than SMBs. But SMBs scale faster and require no custom engineering. The real play is serving enterprises first, then using that cash to acquire SMBs at unit economics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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