Finding PMF in India's Short Video: Real Signals vs. Founder Delusion
Short video in India has 420M users but brutal retention curves. True PMF isn't DAU growth—it's cohort economics and creator economics working together. Most founders mistake viral moments for product-market fit.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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