Why Short Video's Freemium Model Fails in India
India's short video users show <2% conversion to paid across all major platforms. The problem isn't pricing—it's that free inventory scales faster than willingness to pay. Freemium works only when supply is scarce.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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