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Sector Thesis·4 min read·Week 25

Hiring for Short Video in India: Timing, Roles, Equity

Short video companies in India face a unique hiring puzzle: explosive user growth but compressed cash runways. We break down when to hire, which roles first, and how to structure equity pools for founders competing against YouTube Shorts and Instagram Reels.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#short-video#hiring-strategy#india-startups#equity-allocation

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Hiring for Short Video in India: Timing, Roles, Equity · Aletheia Insights