Why India's Short Video Winners Go Mobile-First, Not Web
India's device mix—92% mobile-only, 8% multi-device—makes web strategy a distraction. Short video platforms optimizing for 2G/3G networks and mid-range phones capture 400M users competitors miss. Web becomes a secondary retention tool, not a growth engine.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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