Short Video's Offline Problem: Why Digital-Only Fails in Bharat
Short video platforms treating India as one market are losing. Offline-first design—not online-first with offline features—drives retention in Bharat. The gap between metro users and 400M+ tier-2/3 users demands structural product choices, not bolt-ons.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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