Platform vs Tool: When to Build in Short Video India
Short video in India has 450M+ users but platform economics collapse below 100M MAU. Most founders chase YouTube/TikTok clones and fail. The real decision framework depends on supply density, creator economics, and distribution moat timing.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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