Short Video Recurring Revenue: Subscription vs Usage in India
Short video platforms in India are trapped in ad-dependent models. Recurring revenue through subscriptions or usage-based pricing remains underpenetrated. Success requires solving for micro-transaction friction and churn at the creator tier.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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