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Sector Thesis·3 min read·Week 3

Smart Cities Pricing: Why Free Fails, Paid Scales

Indian smart city vendors chase freemium models based on Silicon Valley playbooks. The market data shows paid tiers work better. Willingness-to-pay exists at ₹500-2000/household/year for core services.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#smart-cities#pricing-strategy#municipal-revenue#india-stack

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Smart Cities Pricing: Why Free Fails, Paid Scales · Aletheia Insights