Social Commerce in India: B2B Wins, B2C Burns Cash
B2C social commerce in India is a cash furnace masquerading as growth. B2B—wholesalers, kiranas, small manufacturers—has real unit economics. The split will define which founders survive 2025.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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