Cap Tables in Social Commerce: Dilution Math That Actually Works
Social commerce founders are raising larger cheques faster than D2C predecessors. Cap table management is now critical—dilution norms, ESOP pools, and investor rights differ sharply from marketplace playbooks. This matters at Series A.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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