Why Social Commerce Cofounders Need Asymmetric Equity
Social commerce in India needs cofounders with complementary skills—but equity splits must reflect operational reality, not ideology. The sector rewards execution velocity over egalitarianism. Hiring the second cofounder is harder than the first.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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