What VCs Actually Check in Social Commerce Deals
Social commerce in India crossed ₹3,000 crore GMV in 2023. But 67% of pitches fail due diligence on unit economics, repeat purchase rates, and creator dependency. Here's what kills deals and how to survive it.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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