Social Commerce Year 1: Mistakes That Compound Into Collapse
Social commerce startups in India make three operational mistakes in year one that look harmless but destroy unit economics by year three. Seller quality, payment infrastructure choices, and inventory model decisions compound silently until cash flow breaks.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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