Enterprise vs SMB in India Social Commerce: Who Scales Faster
Enterprise social commerce in India moves slower but locks revenue faster. SMBs adopt quicker but churn harder. The real play is SMB volume at enterprise unit economics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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