Social Commerce PMF in India: Signals vs. False Positives
Social commerce in India shows real unit economics at scale, but most founders mistake viral loops for product-market fit. The difference lies in repeat purchase rates, not follower counts. This post separates signal from noise.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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