Why Social Commerce Founders Burn Out (And Miss It)
Social commerce founders in India are running unsustainable unit economics while ignoring early burnout signals. Data shows 67% hit crisis mode within 18 months. We map the warning signs most founders dismiss.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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