When Your Social Commerce Startup Becomes Someone Else's Feature
Social commerce founders in India face an identity crisis when pivoting, failing, or getting acquired. The sector's structural volatility—driven by platform dependency and thin margins—forces founders to choose between staying true to a vision or chasing survival. What actually persists through these transitions rarely matches what founders expected.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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