Why Social Commerce Founders Keep Fundraising Instead of Building
Social commerce in India is growing 35% YoY, but founders are trapped in constant fundraising cycles. This anxiety loop destroys product velocity and team stability. Breaking it requires a different capital strategy.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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