Social Commerce GTM in India: Distribution Over Features
Social commerce in India wins through distribution partnerships, not app polish. The real margin is in last-mile logistics and payment friction removal. WhatsApp's 500M users dwarf any dedicated platform.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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