Social Commerce Growth Teams: Span, Hires, Drift
Social commerce in India crossed $5B GMV in 2023. At growth stage (₹50-200Cr revenue), team structure breaks. We map spans of control, VP hiring moments, and the culture decay trap.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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