Social Commerce India: Win Niche First, Then Scale
India's social commerce will be won by category and community, not aggregation. Founders starting broad fail before they start. The math favors deep niches with 10–50M addressable users and 30%+ repeat purchase rates.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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