Social Commerce: Why Offline-First Beats Digital-Only in Bharat
Social commerce in India splits into two markets: urban digital natives and 700M+ Bharat users who transact offline-first. Companies optimizing only for metros miss 70% of TAM. Offline-first product design isn't a compromise—it's the only route to unit economics that work.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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