When to Pivot in Social Commerce: India's Data Signals
Social commerce in India hit $2.3B GMV in 2023, growing 48% YoY. But 73% of startups in this space fail within 18 months. This framework helps founders read the signals early.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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