Social Commerce: Demand or Supply First in India?
Social commerce in India faces a chicken-and-egg problem. Most platforms chase demand first. Data suggests supply-side dominance creates lasting moats in India's fragmented retail ecosystem.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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