Retention Math Breaks Social Commerce in India
Indian social commerce relies on acquisition-led growth because repeat rates are 12-18%. This mirrors early e-commerce, not mature platforms. Retention-first startups are finding product-market fit faster.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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