Social Commerce Scaling: When Anxiety Becomes Your Biggest Liability
Social commerce in India crossed ₹50,000 crore in 2023, but founders face a specific anxiety trap at scale. Pattern recognition matters more than capital at this inflection point.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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