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Sector Thesis·4 min read·Week 26

Social Commerce at Seed: What Actually Works in India

Social commerce in India is hitting inflection: 40M+ users on WhatsApp Business, 2B+ monthly Instagram active users. But most seed-stage startups fail on unit economics, not ideas. Here's what founders must nail before Series A.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#social-commerce#seed-stage-strategy#india-startups#unit-economics

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Social Commerce at Seed: What Actually Works in India · Aletheia Insights